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Hi! I'm

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Lauren Yu

I’m a creative chameleon with experience designing across a wide range of industries. Whether it’s pet care, food, renewable energy, or something completely different, I’m ready to blend in, adapt, and bring each brand’s vision to life!

PORTFOLIO UPDATED 2025_Artboard 3 copy 3
PORTFOLIO UPDATED 2025.png
PORTFOLIO UPDATED 2025_Artboard 3 copy 3
pink logo lauren.png

Hi! I'm

Lauren Yu

I’m a creative chameleon with experience designing across a wide range of industries. Whether it’s pet care, food, renewable energy, or something completely different, I’m ready to blend in, adapt, and bring each brand’s vision to life!

Clients

Clients

Clients

Logos

Labsky / Bohol / SereneSpace / Nom Now / Squeeze / The Roll Shack

I’ve designed logos for a diverse range of industries—from pet care to food and beyond. This collection also includes personal projects that gave me the opportunity to explore new ideas and delve into creative direction.

Social Media

First Gen / ERC / Labsky / PsyPoints

I’ve created a variety of social media designs, including campaigns, infographics, product reviews, and digital posters. Each piece is thoughtfully crafted to reflect the brand’s visual identity while communicating its message in a clear, creative, and effective way.

Pink Poppy Flowers
Pink Poppy Flowers

Website Design

Vis Myths

Vis Myths is an educational website that uses webcomics to introduce Generation Alpha Filipinos, ages 10–12, to the folk myths of Western Visayas. Created as my thesis project during my final year of college, the project aims to make these stories more engaging and accessible while encouraging the preservation and appreciation of local folklore.

Pink Poppy Flowers
Pink Poppy Flowers

Brand Collaterals

First Gen / York Space Systems / Panaderya Salvaje

I’ve developed brand collaterals for a range of brands, including First Gen, a renewable energy company in the Philippines; York Space Systems, an American aerospace and defense contractor; and Panaderya Salvaje, a Filipino-inspired artisan bakery based in New Jersey. My work includes a die-cut folder design for First Gen, a toy box design for York Space Systems, and custom packaging for Panaderya Salvaje’s baked goods.

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

Game Art

In a Pickle

In a Pickle is a 2D game where players race against the clock to collect groceries and complete their shopping. The game features multiple endings based on the player’s performance, adding replayability and different outcomes to each playthrough. Developed collaboratively with fellow Multimedia Arts student Kyla Jimenez, the project was a joint effort in game design, development, and creative direction.

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

Game Art

In a Pickle

In a Pickle is a 2D game where players race against the clock to collect groceries and complete their shopping. The game features multiple endings based on the player’s performance, adding replayability and different outcomes to each playthrough. Developed collaboratively with fellow Multimedia Arts student Kyla Jimenez, the project was a joint effort in game design, development, and creative direction.

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

Print Layout

Environmental Defense Fund

I designed magazine covers and editorial layouts for the Environmental Defense Fund, a U.S.-based nonprofit environmental advocacy organization. The designs were created for Solutions, their quarterly magazine and member newsletter, which covers global environmental developments, climate research, and conservation success stories.

Video Editing

PsyPoints

I edited videos for PsyPoints, a youth-led advocacy group in the Philippines that promotes mental health and psychology awareness through engaging content. The videos were published on YouTube, garnering hundreds of views and contributing to growth in the channel’s subscriber base.

Video Editing

PsyPoints

I edited videos for PsyPoints, a youth-led advocacy group in the Philippines that promotes mental health and psychology awareness through engaging content. The videos were published on YouTube, garnering hundreds of views and contributing to growth in the channel’s subscriber base.

Illustration

I conceptualized and created a variety of digital and traditional artworks, exploring different styles, techniques, and creative approaches. Some of my works have been exhibited in art exhibitions, including Apperception in 2016, Tahanan in 2017, and Momentum in 2024. These projects allowed me to develop my artistic voice and visual storytelling skills.

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